What I Bring

My approach to product strategy, design, and innovation is shaped by decades of bringing complex ideas to life, navigating diverse international markets, and leading high-performing teams, in the office and in the backcountry. It’s built on a foundation of creative problem-solving, operationalizing empathy (Super Power), and a steadfast commitment to delivering measurable, positive impact.

My Focus

AI-Driven Growth Engines:

Designing and deploying Product-Led Growth (PLG) strategies infused with personalization and machine learning to achieve measurable NPS lift and increased CLTV. My focus is the direct financial value created.

Ethical AI & Trust Architecture:

Designing and implementing ethical AI guardrails and governance frameworks to protect brand integrity, secure data, and mitigate the compliance risks associated with GenAI features.

Systemic & Scalable Product Design:

Architecting scalable product platforms (from POC to MVP to Platform) with an emphasis on speed-to-market and conversion rate optimization (CRO) to prove value faster for investors.

Chaos-to-Clarity Execution:

I’m uniquely skilled at rapidly turning organizational chaos (vendor failure, stalled growth) into a clear, action-oriented 90-day plan that aligns engineering, marketing, and executive teams.

My Values

Human First. AI Second.

I focus on understanding user pain points, designing intuitive, purposeful interactions, and ensuring any and all AI-powered products are designed to augment human capabilities, instead of replacing them.

Ethical by Design.

Whether I’m designing an interface, creating a product-led growth strategy, or directing a new AI-powered feature, I guide teams to proactively consider bias mitigation, transparency, privacy, and accountability, from conception to deployment.

Hold Beliefs Loosely.

The technology and consumer landscape evolves, daily. My approach involves deep market analysis, anticipating emerging trends, and developing agile strategies that allow for rapid iteration and responsible pivots.

Cross-Team Harmony.

Successful initiatives demand seamless collaboration. I facilitate clear communication and alignment between engineering, design, marketing, legal, and executive teams, ensuring a unified vision.

Measurable Outcomes.

Beyond features, I focus on delivering tangible business results and positive impact. I measure my work by the value it creates for users, businesses, and the broader community.

Real Remote Works.

Having led remotely since 2012, across 12 countries, I’ve cultivated best practices for driving innovation, collaboration, and team cohesion in distributed environments, ensuring effectiveness regardless of location.