Fractional Head of Product
AI Integration, Growth & Design Architect.
B2B | B2C | B2B2C
Scaling Bootstrapped Orgs and Seed-to-Series Startups with Ethical AI, Human-Centric Design, and PLG Engines.
Solving The Hard Problems
Partnering with Bootstrapped Orgs and Seed-to-Series founders, I architect the systems that convert early product-market fit into scalable growth. I specialize in designing and launching your digital products, ethical AI features, and hybrid experiences while building the Product-Led Growth (PLG) engines required to drive retention and CLTV.
Global Experience, Colorado Local
1,000+ Products/Campaigns Delivered. All Focused on Measurable Business Impact.
Results
Case Studies made available during discovery calls and interviews.
B2C | B2B2C
eCommerce | Affiliate Marketing
NPS Lift: Architecting Habit-Forming Products by Synthesizing Data, Design, and Feedback
B2B | B2C
eCommerce | Hybrid
Getting Creative with Data: Leveraging Small Data & PLG to Achieve Global Scale
B2B | B2C
Artificial Intelligence | Hybrid | eCommerce
AI Product Marketing: Simplifying GenAI & AI-on-Edge Complexity to Increase Sales and Adoption
About
My 20+ year journey, which began in technical product illustration and 3D animation, taught me how to visualize and architect complex systems. This foundation fueled my path, from launching a mapping platform to leading global GTM strategies for adventure brands to designing Webby-nominated GenAI experiences. Today, I bring this rare blend of systematic thinking, ethical design, and growth mindset to every engagement.
Let’s Build Something
I’m available for Contract-to-Hire and Fractional Roles. If you would like to discuss an opportunity, please connect with me on LinkedIn or visit my studio at FallLineProductions.com