My Philosophy
Building with Integrity: Principles for Responsible Innovation and Growth.
My approach to AI, product strategy, and ethical innovation is shaped by decades of bringing complex ideas to life, navigating diverse markets, and leading high-performing teams, in the office and in the backcountry. It’s built on a foundation of creative problem-solving, deep user empathy, and a steadfast commitment to delivering measurable, positive impact.
KEY VALUES
Human First. AI Second.
I focus on understanding user pain points, designing intuitive, purposeful interactions, and ensuring AI augments human capabilities, instead of replacing essential human elements.
Ethical by Design.
Responsible AI is not a separate feature; it’s woven into every stage of the product lifecycle. I guide teams to proactively consider bias mitigation, transparency, privacy, and accountability from conception to deployment.
Hold Beliefs Loosely.
The AI landscape evolves daily. My approach involves deep market analysis, anticipating emerging trends, and developing agile strategies that allow for rapid iteration and ethical pivots.
Cross-Team Harmony.
Successful initiatives demand seamless collaboration. I facilitate clear communication and alignment between engineering, design, marketing, legal, and executive teams, ensuring a unified vision.
Measurable Outcomes.
Beyond features, I focus on delivering tangible business results and positive societal impact. I measure my work by the value it creates for users, businesses, and the broader community.
Real Remote Works.
Having led remotely since 2012, across 12 countries, I’ve cultivated best practices for driving innovation, collaboration, and team cohesion in distributed environments, ensuring effectiveness regardless of location.
What They Say
“Brian’s ability to deliver consistent and measurable results on time and under budget, makes him an essential part of our team. CanvasCamp has grown 30% year-over-year for the last 3 years and Brian has been at the table every step of the way. I rely on Brian for no nonsense, data driven input on the biggest decisions we make as a company as much as his precise execution of technical detail.”
~ Robyn S. VP Business Development
Brian Forkner is a strategic and proven leader across product, operations, marketing, and experience design. With a passion for helping entrepreneurs and small business owners succeed, Brian works as a trusted partner, building the connective tissue between user, brand, and system by translating vision into human-centered physical and digital products and experiences that scale. Today, Brian leads Fall-Line Productions, a strategic consultancy specializing in outdoor and adventure travel brands where he helps optimize operations across product, marketing, and technology to build and launch scalable, human-first products and memorable hybrid experiences for those who still love to explore.