Fractional Head of Product | Experience Architect | Growth Strategist | Adventure-Tested Operator

I’m not your typical product leader. I’m a translator between experience and infrastructure, between brand and system, between the analog world and emerging tech.

Over the past 20 years, I’ve operated at the intersection of product, brand, and experience, translating vision into systems that actually scale.

My career began with a pencil and a scalpel, as a medical illustrator, before evolving into a path that spanned technical product illustration, animation, advertising design, product design, product marketing, and UX architecture. I’ve gone from storyboarding children’s books to launching AI-powered personalization engines. From designing leading fly-fishing gear to building digital platforms that support outdoor gear rentals, hybrid logistics, and GenAI experiences.

Along the way, I’ve:

• Designed and shipped award-winning digital and real-world products
• Helped growth-stage teams build AI-native platforms rooted in user trust
• Led product and design across 12+ countries and diverse industries
• Built brand-aligned growth systems, onboarding journeys, and scalable product ops
• Navigated civic bureaucracy, operational complexity, and market expansion
• Aligned teams across product, marketing, and design, often without formal authority

What I Do:
I work with founders, operators, and experience-first brands who are building something real, something that lives beyond the screen. Whether you’re building your first product, modernizing a legacy service, or layering AI onto your operation, I help you scale without losing what made your brand special in the first place.

I partner with you to:

• Design and scale hybrid (digital-to-physical) experiences
• Launch AI-powered personalization and product systems
• Build brand-aligned growth engines (PLG, GTM, onboarding)
• Bridge gaps between marketing, design, and product teams

Outside the Studio

When I’m not building, you’ll find me off-grid and unplugged. A former Junior Olympic qualifier in Alpine Skiing, I’ve self-guided the entire 280 miles of the Colorado River through the Grand Canyon, I’ve heli-skied the San Juans, Fly fished the highlands of Scotland, and I’ve guided countless backcountry, whitewater, and mountaineering expeditions. My entire product development and team leadership philosophies have been guided by my real-life experiences in the backcountry where tech fails, gear is tested beyond its limits, and random people are forced to come together in real life and death situations.